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Forestry & Natural Resources

Professional Development Series
The 10 Biggest Marketing Mistakes in Urban Forestry and How to Avoid Them
Presented by:
Office of Professional Development
College of Natural Resources,
Forestry and Agriculture
University of Maine
Orono, Maine

This one day seminar is designed to help each attendee realize new ways to be able to increase their company's value and worth by simply changing the order in which they already perform current tasks. The workshop focuses on marketing and its relationship to sales, as well as getting the most out of your advertising budget. Expectations of clients and employers will be discussed. The role of ethics in selling will be explained.

    D.J. Snyder
    The D.J. Snyder Company
    Member of the Massachusetts Arborist Association

D.J. Snyder is a member of the Massachusetts Arborist Association and an annual contributor to Arbor Day activities in the Bay State. In addition, he is a member of the National Arborists Association Education and Training Committee. Mr. Snyder is committed to helping colleagues recognize untapped wealth within existing business structures. He believes in friendly competition within the field.

8:00- 8:30 am Registration - coffee
8:30-10:15 The 10 Biggest Marketing Mistakes Everybody in Urban Forestry is Making and How to Avoid Them

A frank discussion about how we we can become more effective at marketing ourselves (business or individual) in forestry related services

10:15-10:30 Break
10:30-Noon Advertising and paying for results instead of exposure Our current clients/business associates - an untapped goldmine. Reversing the risk to a prospect or potential employer

A round table discussion about how we are able to grow without spuing out money for advertising that may or may not work and how we are already able to mutually benefit working with existing associates and clients

Noon- 1:00 Lunch (provided)
1:00- 4:00 Do you really know what your client and/or employer wants from you?

You provide excellent service and craftpersonship. Does your employer or client know this? Why should they? Ethics and up selling in the field. More opportunities to raise your net worth, both in business and personally and how it affects us in the greens industry.

4:00 Evaluation / Adjourn

Notebook and writing instruments are recommended. A list of your current advertising methods (promoting your business or yourself) samples of advertisements or promotional materials, and any measures indicating which methods produce how many results.

Course fee is $90.00 and includes breaks. Anyone registering more than five participants will receive a $25 discount on each one after the first five at regular registration price. Registration deadline is 5 days prior to date of workshop. Refundable cancellation deadline is 10 days prior to date of workshop.
This program qualifies for Maine Licensed Forester recertification credits. CFE and CEU credits are also available.

PLEASE NOTE: All foresters attending to receive credits for re-certification must attend whole session in order to receive certificate of attendance.

For further information about this course, e-mail

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